Cookies: A Sweet Secret for Customer Experience

In an impacted industry, personalization is key to having consumers remember you. A vital tool that isn’t actually a sweet treat is digital cookies.

This data stored on users' devices are revolutionizing the way beauty brands interact with their customers. Here’s how cookies are making a significant impact:

Personalized Shopping Experiences

Cookies help beauty websites remember user preferences which allows brands to tailor their sites to show products that are more relevant to an individual’s needs. For instance, if you frequently buy hair serums for split ends, the website can highlight new or related products in this category during your next visit.

Enhanced Marketing Strategies

While general visuals are great for providing product information, cookies track user behavior across the web, which helps beauty companies create more effective marketing campaigns. This targeted advertising means customers see more of what interests them, increasing engagement and brand loyalty.

For example, I was on Coco & Eve’s website just minutes before logging onto Facebook. As I scrolled through my feed, I got a sponsored message from the brand.

Streamlined Shopping Carts

Have you ever added items to a shopping cart on a beauty site or any site, only to leave the page and return later to find your cart still waiting for you? Cookies remember cart contents which can decrease cart abandonment rates and boost sales.

If you liked this post you can read about Digital Marketing through the AIDA Model in my last post!