I was born and raised in Northern California, a vibrant region known for its diverse culture. Having spent my entire life in the Golden State, I've experienced the unique charm of different areas—from the bustling Bay Area to the agricultural heartland of the Central Valley and the media-influenced Southern California. Each place has contributed to my understanding of different markets and consumer behaviors.

My passion for creativity and innovation led me to a career in marketing. I've always been amazed by how brands can capture an audience and build a community, particularly in the beauty industry. This sector, filled with color, style, and self-expression, aligns perfectly with my creative instincts.